Listing photos: which ones actually bring customers in
Four kinds of photo that make a difference, and three that just fill the gallery.
Photos are the first thing someone scanning map results sees. The decision to click happens in a fraction of a second, usually on the strength of a single frame.
The four photos you start with
The entrance from the street, the interior from a customer’s viewpoint, the team at work and the product in use. Those four answer "will I find it", "will I feel comfortable", "who will serve me" and "is this what I am after". a complete listing.
What not to upload
Promotional graphics with text, stock photography and a logo as the main image. Google lowers the visibility of profiles that read like an ad catalogue, and customers scroll past anyway.
A publishing rhythm
A few photos each quarter beats forty at once. Regularity signals that the business is alive.
Customers do not browse a gallery. They look at one photo and decide.
Frequently asked
- How many photos are enough to start?
- Eight to ten good photos cover all four categories and carry you through the first months.
Sources
Redakcja YesOpen
Editorial team
We write about local business visibility in Google, based on what we see in customer audits.
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